Dr. Avinash Tank

Dr. Avinash Tank’s clinic is a leading center for Liver, Gastro, Cancer, and Obesity surgeries, dedicated to providing comprehensive treatment for digestive diseases under one roof. With a mission to offer affordable, high-quality healthcare, the clinic combines advanced technology, research, and innovation to deliver exceptional care with a personal, homely touch. Focused on reducing suffering and ensuring a smooth recovery experience, it strives to become the most trusted center of excellence in India and abroad.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Dr. Avinash Tank

Open Project

Dr. Avinash Tank’s Digital Evolution: From Challenges to Solutions

The development of Dr. Avinash Tank’s website aimed to create a digital platform showcasing his expertise as a leading laparoscopic gastro-intestinal surgeon. Designed with a focus on enhancing online visibility, the site provides valuable information on digestive diseases, surgical options, and recovery. Through advanced SEO strategies and user-friendly features, it improves search rankings, enhances user experience, and fosters patient engagement, making high-quality healthcare more accessible.

Challenges Faced

Limited Online Presence

Dr. Tank's clinic struggled with low visibility in search engine results, making it difficult for potential patients to find necessary information.

Poor User
Experience

The previous website design lacked intuitive navigation, leading to frustration among users seeking information about services and treatment options.

Ineffective SEO Strategy

The clinic's online content was not optimized for search engines, hindering discoverability and engagement.

Inadequate Performance

The existing site suffered from slow load times and unoptimized images, affecting the overall user experience.

Solutions Implemented

By implementing Solutions, we significantly improved the clinic’s online visibility, user experience,
and site performance.
Untitled design (2)-Photoroom

Comprehensive SEO Optimization

We implemented custom page titles, meta fields, and well-defined header tags to improve the clinic’s search engine rankings and increase organic traffic.

Untitled design (2)-Photoroom

User-Centric Design Enhancements

The website was redesigned to provide a more user-friendly interface, making it easy for patients to navigate and access the information they need.

Untitled design (2)-Photoroom

Structured Data Integration

Implemented various structured data types (including Article, FAQ, and Local Business) to enhance search visibility and user engagement.

Untitled design (2)-Photoroom

Performance Improvements

We optimized images and enabled page caching to significantly reduce load times and improve overall site performance.

Untitled design (2)-Photoroom

Social Media Integration

Added social sharing features to allow patients to easily share information about the clinic, thereby increasing its online presence.

Untitled design (2)-Photoroom

Search Console submission

We submitted the website to Google Search Console, enabling ongoing monitoring of site performance, indexing issues, and visibility in search results to optimize the clinic’s online presence continuously.

Featured Services

Website Features Implemented

Custom Page Titles & Meta Fields

Enhances SEO performance by accurately reflecting the content of each page, improving search visibility, and increasing click-through rates from search engine results.

Well-Defined Header Tags

Organizes content with appropriate H1, H2, and H3 tags to improve readability for users and help search engines understand the content hierarchy, boosting SEO.

Optimized Images

Reduces page load times by compressing and resizing images, improving user experience, and contributing to higher search engine rankings through better site performance.

Custom URL Slugs & Redirection Management

Creates clean, SEO-friendly URLs that enhance readability and search rankings. Redirection management ensures users are seamlessly directed from outdated links to relevant pages.

Structured Data Integration

Adds specific markup types (such as Local Business, FAQ, Review snippets, Article, Breadcrumb, How-to, Logo, Q&A and Sitelinks Search box) to make search results more informative and engaging, increasing visibility and click-through rates.

Page Caching

Improves page loading speed by storing frequently accessed data, enhancing user satisfaction, especially for returning visitors.

Social Sharing Features

Enables easy sharing of content on social media platforms, driving more traffic to the website and increasing online visibility through patient engagement.

Dynamic Sitemaps

Automates sitemap generation to reflect site changes and submits it to Google Search Console, ensuring efficient crawling and indexing by search engines.

Image & Video Gallery

Provides a platform to showcase services, patient testimonials, and success stories, enhancing trust and boosting patient confidence in the clinic.

Impact Analysis

Website Traffic

The clinic’s website has experienced remarkable growth in unique visitors, showing a robust increase in its online reach and popularity. This surge in traffic suggests that more users are discovering and interacting with the clinic’s services.

User Engagement

Visitors are now spending considerably more time on the site, indicating heightened engagement. This improvement suggests that users find the content valuable and are exploring multiple pages, reflecting a genuine interest in the clinic’s offerings.

Bounce Rate

The decline in bounce rate highlights that users are quickly finding relevant information and are inclined to stay on the site longer. This change often points to effective page design, clear messaging, and an intuitive layout that meets user needs, encouraging them to delve deeper into the site.

Search Engine Ranking

The clinic has achieved prime positions for its targeted keywords, greatly boosting visibility in search engine results. This improved ranking increases the likelihood of users discovering the clinic.

We attracted more unique visitors, enhanced engagement with compelling content, kept users on the site longer by making information accessible, and improved visibility by securing top search rankings for key terms.

Clicks
0%
Impressions
0%
CTR
0%
Position
0%
From 17 July 2023 to 16 January 2024 (1st Slab), the website garnered 12,459 clicks and 2,141,764 impressions, with a Click-Through Rate (CTR) of 0.71% and an average search position of 12.68. During this period, the foundation for visibility was set, enabling the clinic to attract a steady stream of visitors.

12.4K

Clicks

2.14M

Impressions

0.71%

CTR

12.68

Position

Moving into the 2nd Slab (17 January 2024 – 16 July 2024), the website witnessed a significant 86.82% increase in clicks and a 63.78% growth in impressions, showcasing an upward trajectory in both engagement and visibility.

23.3K

Clicks

3.51M

Impressions

0.65%

CTR

8.69

Position

The momentum peaked during the 3rd Slab (17 July 2024 – 17 November 2024), with an 81.73% improvement in clicks and an impressive 218.11% rise in impressions. The website’s average position on search engines improved dramatically to 6.39, reflecting higher rankings for critical keywords.

42.8K

Clicks

11.2M

Impressions

0.56%

CTR

6.39

Position

Impressive Growth in Organic Traffic with Our SEO Strategies

00%

Some Feature

00%

Some Feature

00%

Some Feature

Our recent campaign delivered outstanding results, showcasing the effectiveness of our SEO strategies:

  • Organic Sessions Growth: A remarkable 156% increase in organic sessions within just 5 months, driving significant traffic to the website.
  • Exponential User Growth: The organic user base saw unprecedented growth, with a 188% surge in new organic users over the same period.
  • Enhanced Click-Through Rates: With strategic on-page optimization and technical improvements, clicks skyrocketed by 186%, highlighting the impact of our targeted efforts.

These results emphasize how our tailored SEO techniques, including keyword optimization, content enhancement, and technical audits, transformed the website’s organic performance in a short span. Let us help you achieve similar success!

From 17 July 2023 to 16 January 2024 (1st Slab), the website garnered 12,459 clicks and 2,141,764 impressions, with a Click-Through Rate (CTR) of 0.71% and an average search position of 12.68. During this period, the foundation for visibility was set, enabling the clinic to attract a steady stream of visitors.

12.4K

Clicks

2.14M

Impressions

0.71%

CTR

12.68

Position

Moving into the 2nd Slab (17 January 2024 – 16 July 2024), the website witnessed a significant 86.82% increase in clicks and a 63.78% growth in impressions, showcasing an upward trajectory in both engagement and visibility.

23.3K

Clicks

3.51M

Impressions

0.65%

CTR

8.69

Position

The momentum peaked during the 3rd Slab (17 July 2024 – 17 November 2024), with an 81.73% improvement in clicks and an impressive 218.11% rise in impressions. The website’s average position on search engines improved dramatically to 6.39, reflecting higher rankings for critical keywords.

42.8K

Clicks

11.2M

Impressions

0.56%

CTR

6.39

Position

Back

Leave a Reply

Your email address will not be published. Required fields are marked *

We use cookies to give you the best experience. Cookie Policy

Designed and Developed by SwaggerUnit

We are Ready to Help Your Business Grow

Your business deserves the best—let’s start working on a solution together

Preferred Contact Method
Services Interested In(Required)