Dr. Avinash Tank’s Digital Evolution: From Challenges to Solutions
Dr. Avinash Tank’s clinic is a leading center for Liver, Gastro, Cancer, and Obesity surgeries, dedicated to providing comprehensive treatment for digestive diseases under one roof. With a mission to offer affordable, high-quality healthcare, the clinic combines advanced technology, research, and innovation to deliver exceptional care with a personal, homely touch. Focused on reducing suffering and ensuring a smooth recovery experience, it strives to become the most trusted center of excellence in India and abroad.
Case Overview
The development of Dr. Avinash Tank’s website aimed to create a digital platform showcasing his expertise as a leading laparoscopic gastro-intestinal surgeon. Designed with a focus on enhancing online visibility, the site provides valuable information on digestive diseases, surgical options, and recovery. Through advanced SEO strategies and user-friendly features, it improves search rankings, enhances user experience, and fosters patient engagement, making high-quality healthcare more accessible.
Challenges Faced
Solutions Implemented
By implementing Solutions, we significantly improved
the clinic's online visibility, user experience, and site performance.
the clinic's online visibility, user experience, and site performance.
Website Features Implemented
FEATURED SERVICES
Custom Page Titles & Meta Fields
Enhances SEO performance by accurately reflecting the content of each page, improving search visibility, and increasing click-through rates from search engine results.
Well-Defined Header
Tags
Tags
Organizes content with appropriate H1, H2, and H3 tags to improve readability for users and help search engines understand the content hierarchy, boosting SEO.
Optimized Images
Reduces page load times by compressing and resizing images, improving user experience, and contributing to higher search engine rankings through better site performance.
Custom URL Slugs & Redirection Management
Creates clean, SEO-friendly URLs that enhance readability and search rankings. Redirection management ensures users are seamlessly directed from outdated links to relevant pages.
Structured Data Integration
Adds specific markup types (such as Local Business, FAQ, Review snippets, Article, Breadcrumb, How-to, Logo, Q&A and Sitelinks Search box) to make search results more informative and engaging, increasing visibility and click-through rates.
Page Caching
Improves page loading speed by storing frequently accessed data, enhancing user satisfaction, especially for returning visitors.
Social Sharing Features
Enables easy sharing of content on social media platforms, driving more traffic to the website and increasing online visibility through patient engagement.
Dynamic Sitemaps
Automates sitemap generation to reflect site changes and submits it to Google Search Console, ensuring efficient crawling and indexing by search engines.
Image & Video Gallery
Provides a platform to showcase services, patient testimonials, and success stories, enhancing trust and boosting patient confidence in the clinic.
Impact Analysis
The clinic’s website has experienced remarkable growth in unique visitors, showing a robust increase in its online reach and popularity. This surge in traffic suggests that more users are discovering and interacting with the clinic’s services.
Visitors are now spending considerably more time on the site, indicating heightened engagement. This improvement suggests that users find the content valuable and are exploring multiple pages, reflecting a genuine interest in the clinic’s offerings.
The decline in bounce rate highlights that users are quickly finding relevant information and are inclined to stay on the site longer. This change often points to effective page design, clear messaging, and an intuitive layout that meets user needs, encouraging them to delve deeper into the site.
The clinic has achieved prime positions for its targeted keywords, greatly boosting visibility in search engine results. This improved ranking increases the likelihood of users discovering the clinic.
We attracted more unique visitors, enhanced engagement with compelling content, kept users on the site longer by making information accessible, and improved visibility by securing top search rankings for key terms.
Website Traffic
51%
User Engagement
79%
Bounce Rate
68%
Search Engine Ranking
48%
July 2023
to
January 2024
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Clicks
0
Impressions
0
CTR (%)
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Position
From 17 July 2023 to 16 January 2024 (1st Slab), the website garnered 12,459 clicks and 2,141,764 impressions, with a Click-Through Rate (CTR) of 0.71% and an average search position of 12.68. During this period, the foundation for visibility was set, enabling the clinic to attract a steady stream of visitors.
January 2024
to
July 2024
Moving into the 2nd Slab (17 January 2024 – 16 July 2024), the website witnessed a significant 86.82% increase in clicks and a 63.78% growth in impressions, showcasing an upward trajectory in both engagement and visibility.
0
Clicks
0
Impressions
0
CTR (%)
0
Position
July 2024 to
November 2024
0
Clicks
0
Impressions
0
CTR (%)
0
Position
The momentum peaked during the 3rd Slab (17 July 2024 – 17 November 2024), with an 81.73% improvement in clicks and an impressive 218.11% rise in impressions. The website’s average position on search engines improved dramatically to 6.39, reflecting higher rankings for critical keywords.